Our Path to Sustainability

The ocean has a little (ok huge) piece of our heart.

Over the years it has given us countless opportunities to explore, grow, learn, work and play. We want our children, and their children, and their children to be able to fall in love with The Big Deep Blue too.

But it’s about more than that. Humanity depends on the ocean. It provides 50% of our oxygen. It is a source of food and medicine. It creates millions of jobs. It regulates our climate. There’s no hope of having a healthy planet without a healthy ocean.

We know that we can’t be true watersports enthusiasts without doing our bit to support a more sustainable future…

Built To Last

1 in 5 garments produced globally reaches landfill having not even been worn once. How crazy is that?! That’s a huge amount of clothing sitting in the ground, contributing to waste and giving off harmful emissions as it breaks down.

Our clothing is comfortable and stylish, featuring fresh designs that you will want to wear again and again. When you do, the clothing can take it. All of our garments are designed with the watersports lifestyle in mind, made from high quality materials that will protect you from the elements. In fact, we only use ‘ring-spun’ cotton, where the yarn has been through an extra stage of spinning. This makes the fibres finer and more closely packed, and means the finished fabric is smoother, softer and more resilient.

Sustainable Materials

All of our standard tees are made from 100% organic cotton.

What difference does that make?

Well, first up cotton is made from a plant, so grows naturally and biodegrades naturally. Secondly, we only use cotton that has been certified by the Global Organic Textile Standard (GOTS). This means it has been grown without chemical pesticides or fertilisers, minimising harm to the surrounding environment. GOTS also protects the health and wellbeing of farmers and factory workers in the supply chain, so is better for people as well as planet.

The rest of our tees, along with our hoodies and sweatshirts, are made from recycled polyester or other sustainable materials such as Modal® (a cellulose-based fabric). Opting for recycled polyester rather than virgin polyester helps tackle plastic waste and means less energy is required in the manufacturing process.

Our technical garments are produced in premises that are certified by the Worldwide Responsible Accredited Production (WRAP) standard or members of the Business Social Compliance Initiative (BSCI). These groups ensure safe, ethical and environmentally responsible work-places.